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Using Behavioural Economics to Improve Strategic Decisions
10:00 AM - Welcome | Mike Cheung, Senior Relationships Manager of AustCham Shanghai
10:05 AM - Presentation | Dr. Norman Chorn, Strategy and organisation development practitioner
11:05 AM - Q&A
11:30 AM - Webinar finishes

1. Key insights from behavioural economics
- How markets really work
- How people make decisions
- How people manage themselves
2. The common myths in decision-making
- How much information is required?
- Do experts know best?
- The ‘law’ of averages
- Uses and misuses of intuition
- Humans are rational in seeking solutions
3. How to improve the quality of strategic decisions
- The optimal stopping point
- Using AI and algorithms
- Using new information to update the probability of a future event
- When to use intuition
- Recognising and mitigating non-conscious bias

Dr Norman Chorn is a strategy and organisation development practitioner who works in Australia, UK, New Zealand and South Africa. After leaving a leading consulting firm, Norman founded a strategy and research firm with affiliations in UK and North America.

His work integrates the research from neuroscience with economics and strategy. It addresses:
• Strategy in highly uncertain environments, using various approaches such as scenario planning and neurostrategy
• Organisation development – designing and developing innovative organisations
• Growth and corporate resilience – achieving growth and adaptation.

Norman has particular skills in developing future strategy and aligning organisations with their cur- rent and future environments. His integration of neuroscience and strategy principles (neurostrate- gy) has enabled the development of a range of proprietary techniques and approaches to achieve an enhancement in organisational performance.

He has a BA (Economics and Sociology) from the University of Cape Town, a Postgraduate Diplo- ma in Management, an MBA, and PhD from the University of Witwatersrand.

Norman is also an Ambassador for Thought Leaders

Apr 9, 2020 10:00 AM in Beijing, Shanghai

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: AustCham Shanghai.